Case Studies, Cognitive Intelligence

Why Do We Need A Digital Strategy?

Why does the financial services sector need to embrace digital and cognitive strategies? What factors are important for C-Level buy-in?

These were just some of the questions Patric Hunger, CEO at Saxo Bank addressed at the 2018 Cognitive Finance conference. What does the bank of the future look like? Nobody can say for sure, yet financial institutions still need a strategy going forward into the future. So, it is necessary to form a point of view on the future, what Hunger calls “forecast” on which a strategy then can be based.

Click on the video below to watch the case study in full.

About Patrick Hunger and Saxo Bank:

Patrick Hunger was appointed as Chief Executive Officer (CEO) of Saxo Bank (Switzerland) in June 2016. In his role he is overall responsible for growing the business for active traders, investors and wholesale clients, and for positioning Saxo Bank as partner and leader in digital transformation. Saxo Bank Group (Saxo) is a leading multi-asset trading and investment specialist, offering a complete set of investment and trading technologies, tools and strategies. Saxo’s award winning trading platforms are available in more than 20 languages and form the technology backbone of more than 100 financial institutions worldwide. Founded in 1992 and headquartered in Copenhagen, Saxo employs more than 1500 people in financial centers around the world including Zurich, Geneva, London, Singapore, Paris, Dubai and Tokyo.

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